Bluerock was established in 2000 as an importer of quality food products to both the Retail and Foodservice channels in New Zealand. Based in Auckland , Bluerock quickly established itself as a strong alternative to the established importers. Today Bluerock is now part of the Sulkem group of companies, a privately owned company established in 1956 with a long history of food and ingredient importing.
Working directly with a global network of suppliers, we have introduced distinctive products now recognised as significant industry brands. These brands are widely distributed to supermarkets, specialty stores, food manufacturers and restaurants nationwide. We place strong emphasis on quality, value and consistency of supply... why wouldn’t we, we want you as a customer!
Bluerock's Mission is:
To be a trusted organisation with a high profile in our industry categories.
We will introduce unique & innovative products that add value & profitability to the brands we represent.
