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Welcome to Bluerock.

We pride ourselves on sourcing and distributing quality food products.

Bluerock was established in 2000 as an importer of quality food products to both the retail and food service channels in New Zealand. Based in Auckland, Bluerock quickly established itself as a strong alternative to the established importers. Today Bluerock is part of the Sulkem group of companies; a 100% New Zealand owned, family business established in 1956 with a long history of food and ingredient importing.

Working directly with a global network of suppliers, we have introduced distinctive products now recognised as significant industry brands. These brands are widely distributed to supermarkets, specialty stores, food service and manufacturers nationwide.

We place strong emphasis on quality, value and consistency of supply… why wouldn’t we, we want you as a customer!

We source & import food products with a focus on quality, value & consistency of supply.