Bluerock was established in 2000 as an importer of quality food products to both the retail and food service channels in New Zealand and has become established as a strong alternative to other well-known importers.

Today, Bluerock is part of the Sulkem Group of companies. The Sulkem Group is a 100% New Zealand owned, family business established in 1956 with a long history of food and ingredients importing.

Working directly with a global network of suppliers, Bluerock represent a wide range of brands sourced directly from suppliers around the globe, as well as owning and marketing Food Snob, a Bluerock propriety brand. The Bluerock brands are widely distributed to supermarkets, specialty stores, food service and manufactures nationwide. Bluerock head office is located in Auckland with both a chilled and ambient warehouse facility.

At Bluerock, we pride ourselves on sourcing and distributing quality food brands and we place a strong emphasis on quality, value, consistency of supply and service to our customers.

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